HOLIDAY CUPS
Together with Jamie Jones, we designed the suite of cups for the 2020 holiday campaign. Months of concepting, strategy and fine-tuning lead us to this collection of festive and brand-forward designs that serve as a beacon of brand-joy in customers hands. From concept to execution, I was responsible for the design of the Dot Cup and the Ribbon Cup— which was the globally produced hero cup for the campaign. As well, I designed the cold cup and the 2020 Reusable Red Cup.
PAPER GOODS SUITE
To continue the spirit of our “Carry the Merry” campaign message, I designed a suite of paper goods that brought the holiday joy to the rest of our food and beverage materials. Leveraging assets we had designed for the holiday cups, we kept the siren-forward front of our paper bags, cup sleeves and shopper bags to further tie our brand imagery with the holiday spirit.
HOLIDAY PRINT ADVERTISEMENTS
Our print advertisements, featured in US Weekly and People Magazine, focus on celebrating campaign visuals while letting our holiday cups shine. This year to introduce a new beverage, Irish Cream Cold Brew, we created a print advertisement that brought our copy to life while highlighting the visual build of the beverage. Copy written by Maggie Hess and Grace Gabel.
COMMERCIAL FILMS
This years holiday commercial films were focused around celebrating the holiday cup designs by bringing them to life in their own fantastical worlds. Shooting so early on in the pandemic, we were given the constraints of not including people in our films. Partnering with Donnie Bauer and the rest of the team at The Mill, we were able to create winter wonderlands of joy that created mini moments of escapism for our viewers during the unsure conditions of a pandemic holiday season.
To celebrate new products Starbucks Reserve offered during the 2022 holiday season, I art directed a photoshoot that highlighted the Starbucks Reserve exclusive holiday beverages, merchandise and coffee, Starbucks Reserve Christmas Blend, which I also designed the artwork for. The photoshoot was leveraged for use in various digital platform assets for Starbucks, including Facebook and Instagram where engagement for the Espresso Martini Flight was +71% over typical engagement forecast. Photographer on the project was Talia Green.
To celebrate Earth Month, my team and I were tasked with designing a 3-games-in-1 playable online game for Starbucks customers. With only 4 months development time from brief to launch, our team created over 63 deliverable creative assets and art directed marketing and owned channel assets. During the 2 month span of the game we had 3 million players, 3 million dollars spent in game-related plant based purchases, beating our forecast by over 12%. We were also able to donate 250,000 trees through our partnership with One Tree Planted.
My role in the development of this net-new game was branding and logo design, directly working with our UX designer to develop all game screens, creation of the icon library, and designing in-store and online marketing materials promoting the game.
These coffees are some of the rarest, most extraordinary coffees Starbucks has to offer. These coffee cards celebrate each unique roast that hits the shelves from Starbucks Reserve. Coffees from all over the world that use various drying and roasting techniques, coming from diverse terrain and climates—all carrying a unique story I help bring to life through the design and creation of these coffee cards.