Starbucks 2020 Holiday Campaign

PRESS
Thrillist, CBS News, Business Insider, Everett Herald, Food&Wine

HOLIDAY CUPS

Together with Jamie Jones, we designed the suite of cups for the 2020 holiday campaign. Months of concepting, strategy and fine-tuning lead us to this collection of festive and brand-forward designs that serve as a beacon of brand-joy in customers hands. From concept to execution, I was responsible for the design of the Dot Cup and the Ribbon Cup— which was the globally produced hero cup for the campaign. As well, I designed the cold cup and the 2020 Reusable Red Cup.

PAPER GOODS SUITE

To continue the spirit of our “Carry the Merry” campaign message, I designed a suite of paper goods that brought the holiday joy to the rest of our food and beverage materials. Leveraging assets we had designed for the holiday cups, we kept the siren-forward front of our paper bags, cup sleeves and shopper bags to further tie our brand imagery with the holiday spirit.

HOLIDAY PRINT ADVERTISEMENTS

Our print advertisements, featured in US Weekly and People Magazine, focus on celebrating campaign visuals while letting our holiday cups shine. This year to introduce a new beverage, Irish Cream Cold Brew, we created a print advertisement that brought our copy to life while highlighting the visual build of the beverage. Copy written by Maggie Hess and Grace Gabel.

COMMERCIAL FILMS

This years holiday commercial films were focused around celebrating the holiday cup designs by bringing them to life in their own fantastical worlds. Shooting so early on in the pandemic, we were given the constraints of not including people in our films. Partnering with Donnie Bauer and the rest of the team at The Mill, we were able to create winter wonderlands of joy that created mini moments of escapism for our viewers during the unsure conditions of a pandemic holiday season.