Starbucks Earth Month Game
To celebrate Earth Month, my team and I were tasked with designing a 3-games-in-1 playable online game for Starbucks customers. With only 4 months development time from brief to launch, our team created over 63 deliverable creative assets and art directed marketing and owned channel assets. During the 2 month span of the game we had 3 million players, 3 million dollars spent in game-related plant based purchases, beating our forecast by over 12%. We were also able to donate 250,000 trees through our partnership with One Tree Planted.
My role in the development of this net-new game was branding and logo design, directly working with our UX designer to develop all game screens, creation of the icon library, and designing in-store and online marketing materials promoting the game.
